Speedflip Snacker
Fall 2026
This project aims to elevate the on-the-go snacking experience for people seeking a healthier way to stay energized between meals. The ultra-portable food container provides snack-sized compartments designed to be easy to clean and cooled with an integrated ice pack. The snacker is designed to fit with the Visual Brand Language of Under Armour, which builds products for health-focused consumers, from the everyday trainers to pro athletes.
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Process
Understanding the Status Quo
Using interviews and observation, daily snacking habits of on-the-go college students were investigated. To help find intervention points, a system map was created involving the various factors at play surrounding snacking and eating when there isn't always time for a full meal.
Developing a Persona
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Sketching and Styling
Sketching was used throughout the development process to first define features and form, and later to stylize the form according to the brand. The Under Armour brand language utilizes textural elements to help add structure, so orthographic sketching was helpful in defining these more graphic elements.
Model Making
Various form and feature directions were developed through desktop modelling. Earlier models were tested with users and critiqued. Once features were defined, a high-fidelity CAD model was developed and 3D-printed for testing and evaluation.
Elevated Snacking
For busy people eating on-the-go, not every food experience needs to be a meal. Opting for a snack over a meal shouldn't mean that the experience must be rushed or unsatisfying. The container's form factor is small enough to not feel like a burden to throw in a bag, yet provides enough container area to accommodate a large snack, including wet foods like yogurt in addition to bulk dry snacks.
Efficient, Satisfying Interaction
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An Integrated Product System
The final product includes features which support an elevated snacking experience while fitting into the Under Armour Brand. The container provides a cooled, easy-to-clean, removable food tray, an internal container for low-mess wet food storage, and a fast opening experience with utensil storage which follows UA's Speedflip product line.
Designing for Manufacturing
The design of the final product takes into account considerations for low-cost and efficient manufacturing. Metal parts are separate and utilize simple geometry for manufacturing methods like stamping, while style-driven complexity is confined to the injection molded lid.
Gallery
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